Our story


My name is Lotta Backlund and I’m the owner and manager of Green Owl Travel. I trained as a social and cultural analyst and for many years I worked sitting still in an office. But, when this began to feel too monotonous and my longing to be out in nature became overwhelming, I retrained as a travel producer, gave up my job and started Green Owl Travel.

I´m passionated about helping people discover the importance and value of nature and showing off the incredible Swedish countryside with fascinating geology and interesting history. I want to provide more people with the opportunity to stop for a while and really take in the positive energy nature gives us. My ambition is to help more people to appreciate the simple things in life. Like sitting by a campfire, cooking and eating food outdoors, drinking water straight from a babbling brook and breathing clean, fresh air.

Green Owl Travel´s clients are inquisitive adventurers of all ages who want to learn more about the nature and culture of Sweden. We offer soft adventures all year round such as hiking, biking, snowshoe walks and easy-going outings. Most of our trips are half-day tours and take place around the lake Siljan area. Lake Siljan area is situated in the heart of Dalarna and Sweden, and is one of Sweden’s possible future geopark areas. Thanks to a meteorite impact some 377 million years ago the area is fascinating in many ways – there’s a unique flora, rich fauna and exciting geology. Green Owl Travel also organise tours in other parts of Dalarna. Together with local partners we create memorable experiences.

Come and join us in the forest!

Lotta Backlund, founder of Green Owl Travel

And what about the name – Green Owl Travel?

Well, our name is no coincidence.

Green stands for ecotourism. Our ambition is to think green in everything we do and we always strive to work with local partners. We operate exclusively in rural areas and feel proud of  the capacity of the countryside.

Owl symbolizes knowledge, something we strive to fulfill on all our tours. The owl ”Bubo Bubo” is also the animal of the county of Dalarna, where you find us.